For Chapter 4 Season 2 of Fortnite, we brought players into the neon streets of cyberpunk Tokyo. Anchoring our season with major anime collaborations such as Attack on Titan and even designed a skin in collaboration with the iconic Yoshitaka Amano. I worked on the creative direction in the development for Fortnite MEGA with Conor Rechtschaffner, overseeing the marketing and visual system, which included video assets created with Robot and Golden Wolf, as well as music supervision for film assets.

How do you bring a 10-year-old video game to life? By celebrating the community that already did. I led the global social go-to-market and creative strategy for Netflix’s Arcane marketing campaign. Working closely with our agency partners, ThinkingBox and AntiSocial, I established Arcane’s social brand identity and tone of voice. My role extended beyond social content creative to include collaboration on assets across web, film, partnerships, experiential, client relations, and out-of-home (OOH) marketing.

I researched, developed, and pitched the strategic brand, community and creative vision for Riot Games Music, positioning it similarly to Disney Music and Lucasfilm Music. I established the brand's voice, tone, visual identity, and community engagement strategy. I led the holistic content and creative approach during my time at Riot, art directing illustrative assets, writing all copy, and designing assets. I also led our fan strategy, and led end-to-end marketing campaigns for all music releases.

In partnership with Amanda Jackson, I co-led the global social campaign and creative strategy for K/DA’s ALL OUT album release. I drove social content across illustration, video, design, and user-generated content (UGC), and served as lead copywriter. My copy spanned web, digital service providers (DSPs), social, editorial, client communications, and CRM.